From time to time I get requests for a website with no clear indication as to why. When asked, the person or company sometimes says, "Well because I just know I have to have one." Or, "Because my competitors do."
Having a website built should be more than just a me to attitude if you want it to be successful. You have to think about things like perception, audience, and overall purpose of the site. I discuss those items in detail when clients meet with me.
A website to promote a product or products, market a blog, or just an informational website that will be promoted in other marketing materials are all examples of a website’s goal. Essentially, you have to ask yourself, “How is this site going to improve my business?”