Welcome to another exciting edition of “Making My Website Suck Less”. Since I started this journey to re-align my goals and bring my website back from the depths I had gone from beyond page 11 when searching for “web design” green bay wi” to somewhere around page 6 depending on the day and time.
Recently I had decided that if I was going to make something of this business I had better get at it. The site had basically been sitting idle since the birth of my youngest daughter in January of 2014.
Last week Expedia was hit with a 25% drop in search results for some of their most prominent keywords on Google. This was because of what Google deemed unnatural links. Similar to what happened to Rap Genius in December of 2013.
Facebook launched to everyone in 2006. It has become the commercial image of what we think of social media today. Yet here we are seven years later and there are still organizations that fear social media like the Black Death of the mid 1300's. Why?
When people find out I am a web developer, one of the first things website owners will ask me is if I have some time to look at their site and see if it's any good. My follow up question to them is usually, "What do you mean?".
Blogging is one the greatest ways to gain links, page rank, and relevancy in search engine results. Google and Bing, heck, all search engines, like sites that have fresh content. And as an added bonus by creating consistent content for your site you also have a reason for the search engines to revisit as will as more pages to crawl which leads to more keywords that your site could show up for.
It used to be that if a business wanted to find out what people thought about them, they would sent out a paper survey in the mail and ask. These days you can still do that but what you may not realize is your survey is being conducted in homes, businesses and city streets around the world without even you asking for it.
Congratulations. You've been active in your marketing, posting news stories, press releases, and interesting information on social media, email, and online advertisements. But how well are these efforts working for your overall site goals. It may be a little extra work but tracking these campaigns in Google Analytics is pretty easy.
Since we are nearing the release of our content management system, Blossom CMS, I thought now would be a good time to go over what duplicate content is and how to either fix it or keep it from happening in the first place. The generated links in our system are all uniform and proper measures are in place so pages don't get indexed incorrectly. But by allowing our clients to manage their own linking system I thought I would go over a few tips to keep things neat and tidy.